Building a New Canadian Partnership
Peterson Manufacturing recently welcomed representatives from Pro Force Marketing, the company’s newest Canadian sales agency, for an in-depth visit focused on product training, relationship building, and hands-on learning.
The visit gave the Pro Force team an opportunity to experience firsthand what sets Peterson apart in the transportation lighting and harness industry. Through facility tours, training sessions, and team introductions, the group gained valuable insight into Peterson’s commitment to quality, engineering, and customer support.
During their time on-site, the Pro Force team toured Peterson’s operations to see how products are designed, engineered, and assembled with care. From concept to production, the visit highlighted the attention to detail and craftsmanship behind Peterson’s lighting and wiring solutions.
Training for Success
In addition to the tour, the group participated in both classroom-style and hands-on product training sessions. These sessions helped familiarize the Canadian team with Peterson’s product lines, applications, and the value they bring to Fleets, OEMs, and Distributors across the market.
Experiencing the Armacost Museum
The visit also included a tour of the Armacost Museum, where guests explored a remarkable collection of restored classic automobiles and transportation history.
Excited for What’s Ahead
“This week was a great opportunity for both teams to really get to know each other, and in turn, we developed a combined vision for where we want to grow in Canada,” said Joseph Shaw, Peterson Manufacturing’s Director of Regional Sales.
Peterson is excited to partner with Pro Force Marketing and looks forward to continued growth and customer support throughout Canada.
About Peterson Manufacturing Company
Founded in 1945, Peterson Manufacturing Company is a world-leading innovator in the design, engineering and manufacturing of a complete line of commercial vehicle/trailer safety lighting and harness systems. With headquarters in the greater Kansas City area, Peterson is a privately held company. An ISO 9001:2015 certified company, Peterson Manufacturing is a key subsidiary of Peterson Corporation, five highly specialized companies and nearly 700 associates working in global transportation-related industries. For more information, visit PMLights.com.
